Research Output

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing

  This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events management strategy and framework for Edinburgh, a UK city known for hosting festivals.

  • Date:

    31 December 2004

  • Publication Status:

    Published

  • DOI:

    10.1016/b978-0-7506-5872-0.50013-2

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Robertson, M., & Wardrop, K. M. (2003). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing

Authors

Editors

Keywords

destinations, entrepreneurship, festivals, marketing, sponsorship, tourist attractions, urban areas

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