Edinburgh Napier University

  Intorduction
The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restrictions and specific audiences and are more challenging in terms of their management and interpretation than general visitor attractions. In this regard, this study provides greater understanding of the role that heritage interpretation plays as an integral element of the creation of exceptional holistic experiences at Alnwick Castle, which has become popular film location and
acquired a new contemporary meaning. This research therefore explores the film induced tourism impact on heritage interpretation at Alnwick Castle where such a phenomenon has occurred. To be precise, it provides a deeper understanding of film induced tourism influence on visitors’ expectations of what can be experienced and seen at such sites, and the potential implications of these
preconceived ideas for heritage interpretation. It reveals the role of heritage interpretation as a tool for managing and developing heritage sites where film induced tourism has taken place.