Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK
Citation
Leask, A. & Barron, P. (2016, January). Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK. Paper presented at International Marketing Trends Conference, Venice, Italy
Authors
Keywords
Visitor engagement, tourism, National Museum of Scotland,
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