Research Output

Football viewing centres in an African megacity: viewers’ characteristics and operational dynamics

  This study examines viewers’ characteristics and operational dynamics of football viewing centres (FVCs) in Agege, Lagos Megacity, Nigeria. It anchors on the “theory of happiness” and the microeconomic vitality of FVCs using a mixed-methods approach. The results of the descriptive and inferential statistics revealed that most viewers can afford subscriptions for digital TV in their homes, yet patronize the FVCs. Factors attributed to patronage are happiness, excitement, and other social opportunities, with some perspectives of leisure and microeconomic vitality benefits. Finally, the study suggests a new policy direction to mitigate the negative effects of unplanned areas resulting in the proliferation of FVCs.

  • Type:

    Article

  • Date:

    30 September 2022

  • Publication Status:

    In Press

  • Publisher

    Informa UK Limited

  • DOI:

    10.1080/19376812.2022.2128835

  • Cross Ref:

    10.1080/19376812.2022.2128835

  • ISSN:

    1937-6812

  • Funders:

    Edinburgh Napier Funded

Citation

Ogunseye, N. O., Olowosegun, A. M., Kadiri, W. A., Salisu, U. O., & Ogunseye, O. D. (in press). Football viewing centres in an African megacity: viewers’ characteristics and operational dynamics. African geographical review, https://doi.org/10.1080/19376812.2022.2128835

Authors

Keywords

Football viewing centers (FVCs), happiness, leisure, megacity, Nigeria

Monthly Views:

Available Documents