Research Output
Internal Perceptions of Employer Branding: A Review and Conceptual Framework
  This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which involved looking inside the organisation to build more effective employer brands. Thus, it aims to provide a basis to better understand definitions and operationalizing of employer branding in practice.

  • Date:

    05 September 2019

  • Publication Status:

    Published

  • Publisher

    British Academy of Management

  • Funders:

    University of Dundee

Citation

Sinclair, K., Martin, G., & Bushfield, S. (2019, September). Internal Perceptions of Employer Branding: A Review and Conceptual Framework. Presented at BAM 2019, Aston University, Birmingham

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