Is it effective for brands to use virtual influencers for promoting pro-social cause?

Research Output

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Date:

22 April 2024
Publication Status:

Unpublished
Funders:

Academy of Marketing

http://researchrepository.napier.ac.uk/output/3832333 <p>Igarashi, R., Thompson, J., & Bhoumik, K. (2024, April). <i>Is it effective for brands to use virtual influencers for promoting pro-social cause?</i>. Presented at 17th Global Brand Conference, Edinburgh, UK</p>

Citation

Igarashi, R., Thompson, J., & Bhoumik, K. (2024, April). Is it effective for brands to use virtual influencers for promoting pro-social cause?. Presented at 17th Global Brand Conference, Edinburgh, UK