Research Output
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
 

  • Date:

    07 July 2022

  • Publication Status:

    Published

  • Funders:

    Edinburgh Napier Funded

Citation

Kurtzke, S., & Setkute, J. (2022). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Authors

Keywords

Marketing

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