Research Output
Re-fashioning Kate: The Making of a Celebrity Princess Brand
  We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebrity which rests on the myth of being: ‘just like us’. By unpacking the ‘Kate effect’, we reveal how the British Royal Family brand is re-invigorated and sustained.

  • Type:

    Article

  • Date:

    01 August 2013

  • Publication Status:

    Published

  • ISSN:

    2378-1815

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Logan, A., Hamilton, K., & Hewer, P. (2013). Re-fashioning Kate: The Making of a Celebrity Princess Brand. Journal of the Association for Consumer Research, 41, 378-383

Authors

Keywords

Celebrity, fashion brands, British Royal family,

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