Citation
Blut, M., Evanschitzky, H., Backhaus, C., Rudd, J., & Marck, M. (2016). Securing business-to-business relationships: The impact of switching costs. Industrial Marketing Management, 52(1), 82-90. https://doi.org/10.1016/j.indmarman.2015.05.010
Authors
Keywords
Buyer–seller relationships, Switching costs, Purchase behavior, Customer satisfaction, Mixed-method approach
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