Research Output
Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey
  This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors’ overall shopping value in the Istanbul Grand Bazaar. We developed and tested a conceptual model using a sample of 300 international visitors to the Bazaar. The results demonstrate that bargaining intention, recreational functions, and social interactions influence servicescape. This implies that, when tourists are motivated by bargain hunting, recreation, and socialisation, their attitude towards the shopping environment is more positive, which subsequently results in increased overall shopping value. Implications for managerial practice are also presented alongside suggestions for future research.

  • Type:

    Article

  • Date:

    28 May 2018

  • Publication Status:

    Published

  • Publisher

    Taylor & Francis

  • DOI:

    10.1080/10548408.2018.1475277

  • Cross Ref:

    10.1080/10548408.2018.1475277

  • ISSN:

    1054-8408

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Yalinay, O., Baxter, I. W. F., Collinson, E., Curran, R., Gannon, M. J., Lochrie, S., …Thompson, J. (2018). Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey. Journal of Travel and Tourism Marketing, 35(9), 1132-1144. https://doi.org/10.1080/10548408.2018.1475277

Authors

Keywords

negotiation intention, recreational shopper identity, social shopping orientation, servicescape

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