Research Output
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity
  No abstract available.

  • Type:

    Conference Paper (unpublished)

  • Date:

    03 July 2017

  • Publication Status:

    Unpublished

  • Library of Congress:

    HF Commerce

  • Dewey Decimal Classification:

    658 General management

  • Funders:

    Edinburgh Napier Funded

Citation

Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK

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