Research Output

The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

  No abstract available.

  • Type:

    Conference Paper (unpublished)

  • Date:

    02 July 2018

  • Publication Status:

    Unpublished

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

  • Funders:

    Edinburgh Napier Funded

Citation

Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens

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