The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.

Research Output

No abstract available.

Type:

Conference Paper (unpublished)
Date:

02 July 2018
Publication Status:

Unpublished
Library of Congress:

HD28 Management. Industrial Management
Dewey Decimal Classification:

658 General management
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/1202851 <p>Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). <i>The causal effect of hedonic brand cues on consumers’ decision-making impulsivity</i>. Paper presented at 6th Annual International Conference on Marketing, Athens</p>

Citation

Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens