Research Output
The Impact of Negatively-valenced Influencing Behaviour
  Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and performance of firms in different ways depending on its valence. However, despite its potentially detrimental effect, empirical work on the impact of negatively valenced engagement remains relatively scant.
This article marks the first attempt to investigate the impact of the recently conceptualized negatively valenced influencing behavior (NVIB) on other actors, specifically, their attitude and behavioral intentions towards service providers.

  • Date:

    24 June 2018

  • Publication Status:


  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

  • Funders:

    Edinburgh Napier Funded


Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850)



Influencing Behaviour, Service Networks, Online Reviews, Customer Engagement Behaviour, Valence of Behaviour

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