24 June 2018
Published
HD28 Management. Industrial Management
658 General management
Edinburgh Napier Funded
Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850)
Lecturer in MarketingBusiness School
0131 455 4530
J.Azer@napier.ac.uk
Influencing Behaviour, Service Networks, Online Reviews, Customer Engagement Behaviour, Valence of Behaviour
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