Citation
Seegebarth, B., Backhaus, C., & Woisetschläger, D. M. (2019). The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology. Psychology and Marketing, 36(9), 844-862. https://doi.org/10.1002/mar.21228
Authors
Keywords
decision making under uncertainty, emerging technologies, emotions, nanotechnology, technology acceptance
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