The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

Research Output

As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologies contribute to the overall visitor experience. Drawing on service-dominant (S-D) logic and the co-creation perspective, this PhD research questions the process by which visitors actively co-create an experience with interactive technology as a mediator.

Date:

14 February 2017
Publication Status:

Published
Library of Congress:

GV Recreation Leisure
Dewey Decimal Classification:

338.4791 Tourist industry
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/868932 <p>Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In <i>PhD Workshop Research Proposals</i>. , (113-118)</p>

Citation

Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals. , (113-118)