Research Output

The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions

  As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologies contribute to the overall visitor experience. Drawing on service-dominant (S-D) logic and the co-creation perspective, this PhD research questions the process by which visitors actively co-create an experience with interactive technology as a mediator.

  • Date:

    14 February 2017

  • Publication Status:

    Published

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Edinburgh Napier Funded

Citation

Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals, (113-118)

Authors

Keywords

co-creation; experience; visitor attraction; interactive technology; service-dominant logic

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