Ellis Urquhart

ellis urquhart

Ellis Urquhart BA (Hons), FHEA

PhD Student



Ellis is a final stage PhD candidate in the Tourism Subject Group of Edinburgh Napier University's Business School. He is a former graduate of the institution, completing his BA (Hons) in Tourism & Airline Management in 2013. He was then selected as one of Edinburgh Napier’s 50th Anniversary Scholars to begin doctoral research within the Tourism School. His supervisory team includes Professor Anna Leask (Director of Studies), Dr Ivana Rihova and Dr Shuna Marr.

Prior to entering Higher Education, Ellis has held a number of operational roles in Scottish visitor attractions including Our Dynamic Earth, Edinburgh Zoo and a recent appointment at The Palace of Holyroodhouse.



Ellis is an Associate Lecturer in Tourism at Edinburgh Napier University's Business School and supports modules including: Managing Heritage Tourism; Airport Management; Airline Strategy & Marketing; and Global Airline Industry. He is also an Undergraduate Dissertation Supervisor with two successful candidates progressing in 2017 and three due for completion in 2018.

Outside of the University, Ellis is also a lecturer and module leader for the Global Tourism Industry course at Edinburgh International College (EIC, the associate college for Edinburgh Napier University).

Ellis is a Fellow of the Higher Education Academy and a member of the Association of Learner Development in Higher Education (ALDinHE).



Ellis' research focusses on the role of interactive technologies in Scottish visitor attractions and specifically, how these contribute to a co-creative visitor experience.

His additional research interests include: heritage management; e-tourism and technological innovation; augmented/virtual reality in tourism; airport/airline experiences; and qualitative methodologies in tourism, hospitality and events.

Research Groups

Research Areas


Invited Speaker

  • Seminar presentation: The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions



  • Journal Reviewing - Current Issues in Tourism


Fellowships and Awards

  • ENUBS Research Excellence Award (First Year Presentation)
  • ENUBS Research Excellence Award (Second year poster)
  • Fellow of the Higher Education Academy


Membership of Professional Body

  • Member of International Federation for IT and Travel & Tourism (IFITT)
  • Member of Scottish Museums Federation
  • Member of the Association of Learner Development in Higher Education (ALDinHE)


Conference Activity

  • ENTER, January 2017, Rome, PhD Colloquium Presenter
  • ATHE, October 2015, Oxford, PhD Colloquium Presenter
  • ATHE, Edinburgh, December 2014, Invited Panel Member


Current Post Grad projects