Ellis Urquhart

ellis urquhart

Ellis Urquhart BA (Hons), FHEA

Associate Lecturer in Tourism


Ellis is a final stage PhD candidate in the Tourism & Languages Subject Group of Edinburgh Napier University's Business School. He is a former graduate of the institution, completing his BA (Hons) in Tourism & Airline Management in 2013. He was then selected as one of Edinburgh Napier’s 50th Anniversary Scholars to begin doctoral research within the Tourism School. His supervisory team includes Professor Anna Leask (Director of Studies), Dr Ivana Rihova and Dr Shuna Marr.

Ellis' research focusses on the role of interactive technologies in Scottish visitor attractions and specifically, how these contribute to a co-creative visitor experience.

His additional research interests include: heritage management; e-tourism and technological innovation; augmented/virtual reality in tourism; airport/airline experiences; and qualitative methodologies in tourism, hospitality and events.

Ellis has appeared at a number of internationally recognised conferences and contributes to various academic publications. He currently sits on the Editorial Board of The Journal of Tourism Futures and is an active reviewer for Current Issues in Tourism.

Ellis is an Associate Lecturer in Tourism at Edinburgh Napier University's Business School. He currently teaches on the Airport Management; Airline Marketing & Strategy; Managing Heritage Tourism; and Experience Design modules. He is also an Undergraduate Dissertation Supervisor with five successful candidates progressing between 2017 and 2018.

Outside of the University, Ellis has also acted as a lecturer and module leader for the Global Tourism Industry course at Edinburgh International College (EIC, former associate college for Edinburgh Napier University).

Ellis was awarded Fellowship status by the Higher Education Academy in November 2017 based on his learning and teaching experience and is a member of the Association of Learner Development in Higher Education (ALDinHE).


Prior to entering Higher Education, Ellis has held a number of operational roles in Scottish visitor attractions including Our Dynamic Earth, Edinburgh Zoo and a recent appointment at The Palace of Holyroodhouse.

Ellis successfully passed his PhD Viva Voce examination in June 2018.

Research Groups

Research Areas



  • Journal Reviewing - Current Issues in Tourism


Fellowships and Awards

  • ENUBS Research Excellence Award (First Year Presentation)
  • ENUBS Research Excellence Award (Second year poster)
  • Fellow of the Higher Education Academy
  • Edinburgh Napier University 50th Anniversary PhD Scholarship
  • Teaching Fellow


Membership of Professional Body

  • Member of International Federation for IT and Travel & Tourism (IFITT)
  • Member of Scottish Museums Federation
  • Member of the Association of Learner Development in Higher Education (ALDinHE)


Conference Activity

  • ENTER, January 2017, Rome, PhD Colloquium Presenter
  • Association for Tourism in Higher Education, October 2015, Oxford, PhD Colloquium Presenter


Invited Speaker

  • Association for Tourism in Higher Education, Edinburgh, December 2014, Invited Panel Member
  • Edinburgh Napier Tourism Research Group Seminar: The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions


Editorial Activity

  • Editorial Board Member: Journal of Tourism Futures


Public/Community Engagement

  • Knight at the Castle: Evaluation Team


Current Post Grad projects