Ellis is a final stage PhD candidate in the Tourism & Languages Subject Group of Edinburgh Napier University's Business School. He is a former graduate of the institution, completing his BA (Hons) in Tourism & Airline Management in 2013. He was then selected as one of Edinburgh Napier’s 50th Anniversary Scholars to begin doctoral research within the Tourism School. His supervisory team includes Professor Anna Leask (Director of Studies), Dr Ivana Rihova and Dr Shuna Marr.
Ellis' research focusses on the role of interactive technologies in Scottish visitor attractions and specifically, how these contribute to a co-creative visitor experience.
His additional research interests include: heritage management; e-tourism and technological innovation; augmented/virtual reality in tourism; airport/airline experiences; and qualitative methodologies in tourism, hospitality and events.
Ellis has appeared at a number of internationally recognised conferences and contributes to various academic publications. He currently sits on the Editorial Board of The Journal of Tourism Futures and is an active reviewer for Current Issues in Tourism.
Ellis is an Associate Lecturer in Tourism at Edinburgh Napier University's Business School. He currently teaches on the Airport Management; Airline Marketing & Strategy; Managing Heritage Tourism; and Experience Design modules. He is also an Undergraduate Dissertation Supervisor with five successful candidates progressing between 2017 and 2018.
Outside of the University, Ellis has also acted as a lecturer and module leader for the Global Tourism Industry course at Edinburgh International College (EIC, former associate college for Edinburgh Napier University).
Ellis was awarded Fellowship status by the Higher Education Academy in November 2017 based on his learning and teaching experience and is a member of the Association of Learner Development in Higher Education (ALDinHE).
Prior to entering Higher Education, Ellis has held a number of operational roles in Scottish visitor attractions including Our Dynamic Earth, Edinburgh Zoo and a recent appointment at The Palace of Holyroodhouse.
Ellis successfully passed his PhD Viva Voce examination in June 2018.