Research Output

The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland

  No abstract available.

  • Type:

    Conference Paper (unpublished)

  • Date:

    01 January 2007

  • Publication Status:

    Published

  • Publisher

    Victoria University

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Robertson, M., & Darby, P. (2007, January). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference, Melbourne, Australia

Authors

Keywords

Sports event, Mountain Biking World Cup event,

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