The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland
Citation
Robertson, M., & Darby, P. (2007, December). The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference
Authors
Keywords
Sports event, Mountain Biking World Cup event,
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