The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe
Citation
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
Authors
Keywords
Semiotic analysis, Edinburgh Festival Fringe, Arts festivals, Brand image, Marketing management
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