Conference Paper (unpublished)
22 June 2017
Unpublished
Historic Funder (pre-Worktribe)
Haji, I., & Backhaus, C. (2017, June). The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image. Paper presented at 26th Annual Frontiers in Service Conference, New York, US
Visiting ProfessorBusiness School
C.Backhaus@napier.ac.uk