Research Output

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

  The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.

  • Date:

    05 July 2019

  • Publication Status:

    Published

  • Publisher

    Academy of Marketing

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Setkute, J., & Kurtzke, S. (2019). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In 52nd Annual Conference Proceedings, (37-38)

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