Using food labels to evaluate the practice of nudging in a social marketing context
Citation
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
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Keywords
Nudge, behavioural economics, social marketing, front of pack nutrition labels, nutrition labelling,
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Author Posting © Westburn Publishers Ltd, 2017. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business, Vol.6, 20 Dec 2016 No.3, pp.249-265 doi:{10.1362/204440816x14811339560893 http://dx.doi.org/10.1362/204440816x14811339560893
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