Elaine Mercer-Jones
elaine mercer jones

Dr Elaine Mercer-Jones

Lecturer

Biography

I have an MA, MSc and PhD, all from the University of Edinburgh. I have worked in social services research, and as a research assistant at the University of Otago in New Zealand. I have been at Edinburgh Napier since 1999. I my research interests include social history, in particular the history of tourism and the history of advertising, the history of women in medicine and the development of medical knowledge. I am also interested in critical marketing, gender studies, marketing communications and marketing ethics. I am module leader for the modules Marketing Communications (year 2); Marketing and Society (year 3); Marketing Ethics (year 4); Principles and Practices of Marketing (PG) and Social Media and Content Marketing (PG). I am Programme Leader for MSc Marketing Suite (MSc Marketing; MSc Marketing + Festival and Events Management, and MSc Marketing with Digital Strategy). I am year tutor for year 3 undergraduates and all MSc Marketing students. I write historical crime fiction in my spare time, and have had 6 novels published. I regularly undertake public lectures on archive research, history of medicine, the professionalisation of women in medicine, and creative writing.

Research Groups

Research Areas

Esteem

Invited Speaker

  • Aye Write Book Festival
  • Book Launch / Lecture on creative writing and 19th C medicine
  • Creative writing workshop Royal College of Physicians, Edinburgh
  • the professionalisation of early women doctors at Royal Collage of Surgeons Edinburgh
  • Aberdeen Archives: creative writing workshop
  • Bloody Scotland Crime Writing Festival
  • National Archives of Scotland: Archive research and creative writing
  • Creative Writing Workshop Royal College of Surgeons of Edinburgh
  • Writing and creativity: talk at Boroughmuir High School
  • RCSEd: Lecture o pre-anaesthetic surgery
  • Radio broadcast and EIBF appearance
  • Royal College of Surgeons' of Edinburgh: The Edinburgh Seven
  • RCPSG: creative writing and medical visualisation workshop

 

Media Activity

  • The Secret Life of Robert Burns
  • Who Do You Think You Are?

 

Date


18 results

What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media

Presentation / Conference Contribution
Rezai, K., Mercer-Jones, E., Thompson, J., Tjandra, N., Igarashi, R., & Naughton, P. (2023, July)
What It Feels Like For A Girl: Teenage Girls' Lived Experiences On Social Media. Presented at 2023 Academy of Marketing Conference, Birmingham, UK
With concerns growing regarding the impact of social media on teenage girls, this paper explores teenage girls’ lived experiences of using social media. This research was co-c...

Exploding the Archives: lost histories of advertising the atom

Presentation / Conference
Recent years have seen a growing interest in what is left out of an archive as much as what is put in: the silences and the absences. Why is information we might expect to fin...

Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946

Journal Article
Thomson, E. (2018)
Narratives of health and hospitality: Strathpeffer Spa c.1866 – c.1946. Hospitality and Society, 8(2), 111-135. https://doi.org/10.1386/hosp.8.2.111_1
This paper examines the history of Strathpeffer Spa (the UK’s most northerly spa) between c.1860 and c.1946 using a range of printed primary and archive sources. Drawing upon...

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.

Presentation / Conference
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July)
Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull
Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approa...

Using food labels to evaluate the practice of nudging in a social marketing context

Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016)
Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Objectives Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context. Background With the explosion of social mar...

Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study

Book
Thomson, E. (2015)
Medical Knowledge, Medical Education, and the Career Choices of Women Doctors C.1860–1920: An Edinburgh Case Study. In Tsouroufli, M. (Ed.). Gender, Careers and Inequalities in Medicine and Medical Education: International Perspectives, 15-41. Emerald. doi:10.1108/s2051-233320150000002002. ISBN 978-1-78441-690-4; 978-1-78441-689-8
This chapter explores the inequalities and restrictions faced by women as they entered the medical profession in the United Kingdom. A case study in the first hospital in the ...

Tobacco children: Ethical evaluation of tobacco marketing in Indonesia

Conference Proceeding
Tjandra, N. C., Ensor, J., & Thomson, E. (2014)
Tobacco children: Ethical evaluation of tobacco marketing in Indonesia
In May 2010 the world discovered the “smoking baby”, a two year old Indonesian boy who smoked forty cigarettes a day. He became the youngest person in the world to receive tob...

The art machine: dynamics of a value generating mechanism for contemporary art

Journal Article
Rodner, V. L., & Thomson, E. (2013)
The art machine: dynamics of a value generating mechanism for contemporary art. Arts Marketing: An International Journal, 3(1), 58-72. https://doi.org/10.1108/20442081311327165
Purpose – This paper aims to deconstruct the validation process for contemporary art with a fresh take on the components and terminology of this process, here referred to as t...

The brand‐wagon: emerging art markets and the Venice Biennale

Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011)
The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29, 319-336. https://doi.org/10.1108/02634501111129275
Purpose – The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emergin...

"Beware of worthless imitations": advertising in nursing periodicals 1888-1945.

Book
Thomson, E. (2003)
"Beware of worthless imitations": advertising in nursing periodicals 1888-1945. In S. McGann, & B. Mortimer (Eds.), New Directions in Nursing History: International Perspectives, 158-178. Routledge

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