Article
30 June 2011
Published
Springer Nature
10.1007/s11621-011-0034-0
1865-6544
Historic Funder (pre-Worktribe)
Woisetschläger, D. M., Backhaus, C., & Michaelis, M. (2011). Warum Aktionäre die besseren Kunden sind. Marketing Review St. Gallen, 28, 33-38. https://doi.org/10.1007/s11621-011-0034-0
Visiting ProfessorBusiness School
C.Backhaus@napier.ac.uk