Citation
Blut, M., Backhaus, C., Heussler, T., Woisetschläger, D. M., Evanschitzky, H., & Ahlert, D. (2020). What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships. Journal of Retailing, 87(3), 306-319. https://doi.org/10.1016/j.jretai.2010.06.003
Authors
Keywords
Franchising, U-curve theory, Lifecycle theory, Interorganizational relationships, Multivariate analysis of variance
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