Research Output

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?

 

  • Type:

    Website Content

  • Date:

    20 January 2022

  • Publication Status:

    Published

  • Funders:

    Edinburgh Napier Funded

Citation

Kurtzke, S. (2022). Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]

Authors

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