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Edinburgh Napier University

Exploring a social selling framework to support the acquisition process of customers and partners within a multilevel marketing environment

Dates:

2017 to 2022
Qualification:

Doctorate (DBA)

Project Team

exploring a social selling framework to support the acquisition process of customers and

Florian Kaufmann

Research Student
Business School

F.Kaufmann@napier.ac.uk

exploring a social selling framework to support the acquisition process of customers and

Dr Christine Band

Lecturer
Business School

C.Band@napier.ac.uk

exploring a social selling framework to support the acquisition process of customers and

Dr Gerardine Matthews-Smith

Associate Professor
Business School

G.Matthews-Smith@napier.ac.uk

exploring a social selling framework to support the acquisition process of customers and

Dr Morrison Handley-Schachler MA, DPhil, FCPFA, FHEA

Associate
Business School

M.Handley-Schachler@napier.ac.uk

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