Christine Band

christine band

Dr Christine Band

Lecturer

Biography

Dr Christine Band is a lecturer in marketing and includes areas such as basic foundation marketing as well as international marketing and social marketing. The up and coming area of social marketing is about social concepts within society with a view to behaviour change, not only for the individual, but the greater good of society.

Topics include areas such as binge drinking, obesity, bullying, racism, legal highs, smoking cessation, recycling, and organ donation to name a few. The module includes consumer behaviour theory such as attitudes and social norms, protection-motivation theory, theory of planned behaviour, locus of control, forbidden fruit, behaviour change models as well as planning and communications.

Out with these teaching commitments, her research interests include how work environments enhance/constrain organisational creativity (creativity and innovation) within the advertising sector as well as a fascination with the tantalising, creative minds that generate and produce inspirational ideas, products, services and media campaigns.

Current Research Activities
Work environments that enhance/constrain organisational creativity.
Ethnography in organisational research.

Research Areas

Date


4 results

An ethnographic interpretation of the work environment within a creative culture in the advertising sector

Thesis
Band, C. An ethnographic interpretation of the work environment within a creative culture in the advertising sector. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6613
Purpose and rationale The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativit...

Creativity work environment: do UK advertising agencies have one?

Journal Article
Ensor, J., Pirrie, A. & Band, C. (2006)
Creativity work environment: do UK advertising agencies have one?. European Journal of Innovation Management. 9, 258-268. doi:10.1108/14601060610678130. ISSN 1460-1060
Purpose ? The aim of the present study is to identify whether the work environment of advertising agencies display the key elements (both positive and negative) of the concept...

Fostering knowledge management through the creative work environment: a portable model from the advertising industry

Journal Article
Ensor, J., Cottam, A., & Band, C. (2001)
Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27(3), 147-155. https://doi.org/10.1177/016555150102700304
Within the knowledge-creating organisation, building communities of practice and allowing people to form social networks in order to disperse information is critical in order ...

A benchmark study of strategic commitment to innovation.

Journal Article
Cottam, A., Ensor, J. & Band, C. (2001)
A benchmark study of strategic commitment to innovation. European Journal of Innovation Management. 4, 88-94. doi:10.1108/14601060110390594. ISSN 1460-1060
Describes the results of an empirical investigation of the FTSE 100 which was undertaken to ascertain whether UK industry is taking steps to address innovation at a strategic ...

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