Creative Informatics: Data Driven Innovation for the Creative Industries

  Data Driven Innovation (DDI) is transforming society and the economy. DDI is defined as the challenge to make effective use of data to shape, develop and deliver innovative products and services to consumers and citizens. The Creative Industries are defined by change and fueled by the imaginations of artists, designers, curators, entrepreneurs and programmers who foresee the opportunities of new technologies to change the ways in which we live, work and engage with society. Equipping these communities with the access to cutting edge technologies, novel data sets and new ways of understanding value creation will provide Creative Industries with the comparative advantage to offer transformative social,economic and environmental futures.
The Creative Informatics Research & Development Partnership will grow the Creative Industries Cluster in the Edinburgh city region, by meeting the demand for increasing data literacy and the ability to design with data. Awarded the British Entrepreneurial City of the year in 2016, Edinburgh is the cluster outside of London with the highest current activity and potential for growth across key technology sectors such as VR, AI and data, and third for creative tech. It is among the 10 strongest clusters of Museum, Galleries and Libraries in the UK, and has the highest concentration of employment and businesses in the Creative Industries combined in Scotland.
This is a collaborative project, led by University of Edinburgh and is funded by AHRC

  • Start Date:

    1 October 2018

  • End Date:

    31 March 2023

  • Activity Type:

    Externally Funded Research

  • Funder:

    Arts & Humanities Research Council

  • Value:

    £1046473

Project Team