New Commercial Business Model for Independent Scottish Online Newspaper

  With expertise from Edinburgh Napier, Caledonian Mercury would like to develop a new model for generating income by investigating various fundraising options such as crowd funding of specific stories or subject areas where their readers could play an active part in determining what storylines get investigated further. They would like to capitalise on the current interest they have received from the US and focus on exploring opportunities there.

  • Start Date:

    8 June 2012

  • End Date:

    31 March 2013

  • Activity Type:

    Externally Funded Research

  • Funder:

    Scottish Funding Council

  • Value:

    £4960

Project Team