Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector
Journal Article
Leask, A., Fyall, A., & Barron, P. (2011)
Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted t...
Careers in hospitality management: Generation Y's experiences and perceptions.
Journal Article
Barron, P., Maxwell, G., Broadbridge, A. & Ogden, S. (2007)
Careers in hospitality management: Generation Y's experiences and perceptions. Journal of Hospitality and Tourism Management. 14, 119-128. doi:10.1375/jhtm.14.2.119. ISSN 1447-6770
This article is founded on Broadbridge, Maxwell and Ogden's (2006) work on the job experiences and career expectations of Generation Y undergraduates who are soon to embark on...