27 results

Using emerging markets as a means to diversify the industrial base.

Book
Omar, M., Williams, J., & Ensor, J. (2009)
Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics

The Dynamics of Successful Events - The Experts Perspective

Journal Article
Ensor, J., Robertson, M., & Ali-Knight, J. (2007)
The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), 223-235. https://doi.org/10.1080/13606710701406550
Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creat...

Creativity work environment: do UK advertising agencies have one?

Journal Article
Ensor, J., Pirrie, A. & Band, C. (2006)
Creativity work environment: do UK advertising agencies have one?. European Journal of Innovation Management. 9, 258-268. doi:10.1108/14601060610678130. ISSN 1460-1060
Purpose ? The aim of the present study is to identify whether the work environment of advertising agencies display the key elements (both positive and negative) of the concept...

Formal and informal referent groups: An exploration of novices and experts in maternity services.

Journal Article
Tinson, J. & Ensor, J. (2001)
Formal and informal referent groups: An exploration of novices and experts in maternity services. Journal of Consumer Behaviour. 1, 174-183. doi:10.1002/cb.63. ISSN 1472-0817
Different social groups place varying emphasis on the importance of referent input. While referent groups are recognised as having a significant influence on purchase behaviou...

Fostering knowledge management through the creative work environment: a portable model from the advertising industry

Journal Article
Ensor, J., Cottam, A., & Band, C. (2001)
Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27(3), 147-155. https://doi.org/10.1177/016555150102700304
Within the knowledge-creating organisation, building communities of practice and allowing people to form social networks in order to disperse information is critical in order ...

A benchmark study of strategic commitment to innovation.

Journal Article
Cottam, A., Ensor, J. & Band, C. (2001)
A benchmark study of strategic commitment to innovation. European Journal of Innovation Management. 4, 88-94. doi:10.1108/14601060110390594. ISSN 1460-1060
Describes the results of an empirical investigation of the FTSE 100 which was undertaken to ascertain whether UK industry is taking steps to address innovation at a strategic ...

Market orientation applied to police service strategies

Journal Article
Drummond, G., Ensor, J., Laing, A., & Richardson, N. (2000)
Market orientation applied to police service strategies. International Journal of Public Sector Management, 13(7), 571-587. https://doi.org/10.1108/09513550010362640
The complexity of modern policing requires an accountable police service to operate in a diverse society, where support/trust must be earned by action and deed. The article ex...
11 results

A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image

2015 - 2020
Kathryn Rezai | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

2014 - 2019
Dr Clidna Soraghan | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

Elucidating the dimensions of communication and the role of culture in an Austrian medical setting

2012 - 2020
Leena Saurwein | Director of Studies: Prof John Ensor | Second Supervisor: Prof Mary Fischer

An exploration of the dynamics of culture formation and personal acculturation in a culturally complex situation: learning from university students' experiences of group work

2012 - 2018
Dr Frank Xu | Director of Studies: Prof Mary Fischer | Second Supervisor: Dr Vivien Xiaowei Zhou

The role of niche tourism products in destination development

2009 - 2011
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight | Director of Studies: Prof John Ensor

An ethnographic interpretation of the work environment within a creative culture in the advertising sector

2009 - 2014
Purpose and rationale The purpose of the exploratory research is to provide a deeper understan...
Dr Christine Band | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

Festival images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe

2007 - 2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask

World heritage, tourism and national identity: a case study of the Acropolis in Athens, Greece

2005 - 2009
Tijana Rakic | Director of Studies: Prof John Ensor

Online banking in Bahrain: the role of attitudes and beliefs in shaping consumer behaviour

2003 - 2008
The advancesin communicationa nd computert echnology and the availability of the Internet have made it possibl...
Latifa Abdulrahman | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: John Adams

Date


Date