The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions
Conference Proceeding
Urquhart, E. (2017)
The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals. , (113-118
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and commu...
From destination management organisations to destination organisations in Scotland and Denmark: multi-level governance versus localism
Conference Proceeding
Anastasiadou, C., & Halkier, H. (2014)
From destination management organisations to destination organisations in Scotland and Denmark: multi-level governance versus localism. In S. Gyimóthy, M. Möckel, & A. Budeanu (Eds.), The Values of Tourism (111
Although a lot of previous research on destination management had focused on the relevance of destination marketing organisations in improving destination competitiveness (Pik...
Duplication of Purchase Law in Sport Event Markets: New Zealand case study
Conference Proceeding
Lees, G., Morrison, A., & Robertson, M. (2014)
Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings (218-225
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or wh...
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012)
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...