Senior Visitors to Attractions
Presentation / Conference
Leask, A., & Barron, P. (2018, April)
Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.
Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland.
Presentation / Conference
Leask, A., & Barron, P. (2017, December)
Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida
No abstract available.
Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK
Presentation / Conference
Leask, A. & Barron, P. (2016, January)
Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK. Paper presented at International Marketing Trends Conference, Venice, Italy
No abstract available.
A case study of employee engagement in the hospitality industry
Presentation / Conference
Barron, P., & Leask, A. (2013, May)
A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference
No abstract available.
Engaging with Gen Y at museum events
Presentation / Conference
Leask, A., Barron, P. & Todd, L. (2012, June)
Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland
No abstract available.
Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore
Presentation / Conference
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April)
Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi
No abstract available.
Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies
Presentation / Conference
Leask, A., Barron, P. & Fyall, A. (2011, June)
Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies. Paper presented at Advancing the Social Science of Tourism, University of Surrey, Guildford
No abstract available.