Co-creating with intermediaries: Understanding their power and interest
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019)
Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086
Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of indep...
Using food labels to evaluate the practice of nudging in a social marketing context
Journal Article
Soraghan, C., Thomson, E., & Ensor, J. (2016)
Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), 249-265. https://doi.org/10.1362/204440816x14811339560893
Objectives
Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.
Background
With the explosion of social mar...
Advanced and emerging economies Generation Ys' perception towards country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
...
Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014)
Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013)
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92
With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the pre...
Sourcing or selling: value flame at the base of the pyramid
Journal Article
Williams, J., Omar, M., & Ensor, J. (2011)
Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29, 232-246. https://doi.org/10.1108/02634501111129220
Purpose – Much has been written concerning the value and validity of the bottom of the pyramid (BOP) model, as a strategy for multi-national corporation (MNC) growth. The mode...