How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts
Journal Article
Rihova, I., & Alexander, M. (in press)
How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts. Tourism Review, https://doi.org/10.1108/TR-07-2023-0515
Purpose
Tourists’ resource integration both offers opportunities and presents challenges to tourism service providers. Focussing on the tour guide perspective, this paper exp...
The future of transformative events: An event leaders’ perspective
Journal Article
Purpose – Focussing on the perspective of business event leaders’ perspective, this study explores the future of transformative experience (TE) events, recognising a paradigm ...
It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia
Conference Proceeding
Rihova, I., Gallarza, M., Andrade, M., Guimaraes, M., Hackmann, A., Kokolaki, O., & Missanelli, G. (2023)
It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia. In L. G. Chova, C. G. Martínez, & J. Lees (Eds.), 16th International Conference of Education, Research and Innovation: Conference Proceedings (8190-8196). https://doi.org/10.21125/iceri.2023.2092
The idea of teaching as a dialogue between teachers and students, and collaboration and sharing between students and their peers ([1], [2]), is gaining traction in higher educ...
Mega-events brand meaning co-creation: the Olympic case
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
Practice-based segmentation: taxonomy of C2C co-creation practice segments
Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...
Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic
Journal Article
Rihova, I., Buhalis, D., Gouthro, M. B., & Moital, M. (2018)
Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic. Tourism Management, 67, 362-375. https://doi.org/10.1016/j.tourman.2018.02.010
This study aims to explore specific customer-to-customer (C2C) co-creation practices and related value outcomes in tourism. The importance of C2C co-creation is first discusse...
Music, Markets and Consumption
Journal Article
Rihova, I. (2015)
Music, Markets and Consumption. Tourism Management, 51, 283-284. https://doi.org/10.1016/j.tourman.2015.06.001
Item is book review. No abstract available.
Social constructions of value: marketing considerations for the context of event and festival visitation.
Book
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2014)
Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of events, 74-85. London, UK: CABI Publishing. doi:10.1079/9781780643526.0074
This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized ...
Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. (2015)
Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. International Journal of Tourism Research, 17(4), 356-363. doi:10.1002/jtr.1993
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when...
Social layers of customer-to-customer value co-creation
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013)
Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092
Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into ...