Exploding the Archives: lost histories of advertising the atom
Presentation / Conference
Recent years have seen a growing interest in what is left out of an archive as much as what is put in: the silences and the absences. Why is information we might expect to fin...
The Impact of Non-customers with High Influencer Value in Social Networks
Presentation / Conference
Azer, J., & Ranaweera, C. (2019, June)
The Impact of Non-customers with High Influencer Value in Social Networks. Paper presented at QUIS16, The 16th International Research Symposium on Advancing Service Research and Practice!, Karlstad, Sweden
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...
Imaging Edinburgh as the ‘festival city’
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity
Presentation / Conference
Feri, A. (2017, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.
Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh
Presentation / Conference
Osei, C., & Weigert, A. M. (2018, May)
Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference
This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the part...
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2019, September)
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling