Brand risk intelligence - new brand development drivers in a satiated consumer marketplace.
Presentation / Conference
Hamann, D., Williams, J., & Omar, M. (2008, July)
Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. Paper presented at Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, Robert Gordon University, Aberdeen, Scotland
In a globally competitive business environment the value of a strong brand in the consumer high-technology marketplace is well documented, as is a progressively satiated mark...
"Brand Soul"– The Renaming Principles of a Service Organization.
Presentation / Conference
Williams Jr, R., & Omar, M. (2011, December)
"Brand Soul"– The Renaming Principles of a Service Organization. Paper presented at 6th International Business and Social Science Research Conference
This paper investigates the process of renaming, and the impact that changing a service organizations‟ name has on its ability to profitably compete. It analyzes the role of t...
Abrandcadabra - successful brands magically transforming our world.
Presentation / Conference
Omar, M. (2015, July)
Abrandcadabra - successful brands magically transforming our world. Paper presented at The magic in marketing - Academy of Marketing Annual Conference, University of LImerick, Ireland
It is well documented that marketing can do magical things for brands (Hall, 2014). It surges market share, swells shareholder profit, escalates brand value scores, increases ...
Females online! Examination of female consumer behaviour in Bahrain online banking environment.
Presentation / Conference
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July)
Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013, Cardiff, UK
In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (Internationa...
The value flame at the base of the pyramid:
opportunities to source and sell in emerging markets
Presentation / Conference
opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing, Coventry University,)
opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing, Coventry University,
Renaming a Higher Education Institution in Africa:
A Rebranding catalyst for the technological development of a country.
Presentation / Conference
Williams Jr, R., Osei, C., & Omar, M. (2012, January)
A Rebranding catalyst for the technological development of a country. Paper presented at Academy of Marketing Annual Conference, University of Southampton, Southampton
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
Presentation / Conference
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April)
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy
No abstract available.
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity.
Presentation / Conference
Feri, A., Tjandra, N., Osei, C., & Omar Saad, M. (2018, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at 6th Annual International Conference on Marketing, Athens
No abstract available.