Harnessing the Influence of Social Media in Online Luxury Brand Communication
Conference Proceeding
Lu, X., Filieri, R., & Rahman, M. (2019)
Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings, 105-128. https://doi.org/10.15444/GFMC2019.01.07.02
This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting ...
An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...
Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework
Journal Article
Peisl, T., Selen, W., Raeside, R., & Albera, T. (2014)
Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework. The journal of new business ideas & trends, 12(2), 1-13
Purpose - The purpose of this paper, is to develop a conceptual framework for a holistic view on how to use crowd intelligence to identify the logic of sequences to fully addr...
An ethnographic interpretation of the work environment within a creative culture in the advertising sector
Thesis
Band, C. An ethnographic interpretation of the work environment within a creative culture in the advertising sector. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6613
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativit...
Branding through renaming for strategic alignment in service organisations
Thesis
Williams, R. L. Branding through renaming for strategic alignment in service organisations. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6657
The overall goal of this study was to develop a theoretically based and empirically grounded process framework to understand radical organisational renaming within service ind...
Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe
Thesis
Todd, L. A. Festival Images: brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/4344
The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in ...
Branding strategy and consumer high-technology product.
Journal Article
Hamann, D., Williams, J. & Omar, M. (2007)
Branding strategy and consumer high-technology product. Journal of Product and Brand Management. 16, 98-111. doi:10.1108/10610420710739973. ISSN 1061-0421
The paper aims to propose a model to investigate the relationships between price, use, quality, and culture regarding the adoption of high-technology branding strategy. Design...
Creativity work environment: do UK advertising agencies have one?
Journal Article
Ensor, J., Pirrie, A. & Band, C. (2006)
Creativity work environment: do UK advertising agencies have one?. European Journal of Innovation Management. 9, 258-268. doi:10.1108/14601060610678130. ISSN 1460-1060
Purpose ? The aim of the present study is to identify whether the work environment of advertising agencies display the key elements (both positive and negative) of the concept...
Beware of worthless limitations: advertising in nursing periodicals c1888-1945
Book
Thomson, E. (2001)
Beware of worthless limitations: advertising in nursing periodicals c1888-1945. In McGann, S. & Mortimer, B. (Eds.). New Directions in Nursing History: International Perspectives. Taylor & Francis (Routledge). ISBN 978 415 30433 4
Fostering knowledge management through the creative work environment: a portable model from the advertising industry
Journal Article
Ensor, J., Cottam, A., & Band, C. (2001)
Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27(3), 147-155. https://doi.org/10.1177/016555150102700304
Within the knowledge-creating organisation, building communities of practice and allowing people to form social networks in order to disperse information is critical in order ...