Professor Alan Fyall

Professor Alan Fyall is a Visiting Professor at Edinburgh Napier University and brings expertise in International Tourism Management and Destination Marketing & Management.

Alan Fyall



Visiting Professor


The Business School




(407) 903-8808


Dr. Alan Fyall is Orange County Endowed Professor of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida. He has published widely in the areas of tourism and destination marketing and management including 20 books and over 150 journal articles. Dr. Fyall is a former Member of the Bournemouth Tourism Management Board (DMO) and Board of Solent Synergy Limited in Southern England, and has conducted numerous consulting and applied research projects for clients in the UK, European Union, Africa, the Caribbean and South East Asia. Clients include Grant Thornton (London) and Ernst & Young (London), the Commonwealth Secretariat (London, Barbados and South Africa), the Malaysian Government (Kuala Lumpur) and the Supreme Commission for Tourism and Antiquities (Riyadh, Saudi Arabia).

Dr. Fyall’s most recent projects relate to the exchange of digital technology knowledge in local tourism economies, the creation of a sub-regional learning destination in England, and strategies to engage Generation Y in the international tourism and hospitality industry in the UK, Singapore, Hong Kong and Macao. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, South Africa, Australia, Hong Kong and Malaysia.  He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver key note addresses. He is Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research, Regional Statistics, Journal of Hospitality and Tourism Management and Anatolia.

Key publications

Garrod, B. and Fyall, A. (in press). Collaborative Destination Marketing at the Local Level: Benefits Bundling and the Changing Role of the Local Tourism Association. Current Issues in Tourism.

Tosun, C., Dedeoglu, B. and Fyall, A. (2015). Destination Service Quality, Affective Image and Revisit Intention: The Moderating Role of Past Experience. Journal of Destination Marketing & Management 4 (4), 222-234.

Leask, A., Fyall, A. and Garrod, B. (2013). Managing Revenue in Scottish Visitor Attractions. Current Issues in Tourism 16(3), 240-265.

Knott, B., Fyall, A. and Jones, I. (2013). The Nation-Branding Legacy of the 2010 FIFA World Cup for South Africa. Journal of Hospitality & Marketing Management 22(6), 569-595.

Leask, A., Fyall, A. and Barron, P. (2013). Generation Y: Market Opportunity or Marketing Challenge – Strategies to Engage Generation Y in the UK Attractions’ Sector. Current Issues in Tourism 16 (1), 17-46.

Fyall, A., Hartwell, H. and Hemingway, A. (2013). Public Health, Wellbeing and Tourism: Opportunities for the Branding of Tourism Destinations. Tourism Tribune 28 (2), 16-19 (in Chinese). DOI: 10.3969/j.issn.1002-5006.2013.02.001

Fyall, A., Garrod, B. and Wang, Y. (2012). Destination Collaboration: A Critical Review of Theoretical Approaches to a Multi-Dimensional Phenomenon. Journal of Destination Marketing & Management, 1 (1-2), 10-26.

Hartwell, H., Hemingway, A., Fyall, A., Filimonau, V. and Wall, S. (2012). Tourism Engaging with the Public Health Agenda: Can we Promote “Wellville” as a Destination of Choice? Public Health, 126, 1072-1074.

Garrod, B., Fyall, A., Leask, A. and Reid, E. (2012). Engaging Residents as Stakeholders of the Visitor Attraction. Tourism Management, 33 (5), 1159-1173.