BA (Hons) Business and Enterprise in Sport

Undergraduate, Online learning

This course enables elite athletes and support staff working in the elite sport environment to follow a dual career and upskill themselves for the future

  • Napier code:


  • Course type:

    Online learning

  • Duration:

    2 - 8 years

  • Award:

    BA (Hons)

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Course introduction

This course will develop your knowledge and understanding of key areas of sport performance, business and enterprise. In addition to studying modules relating to these specific disciplines you will explore their commonalities. You will have the opportunity to draw upon your existing knowledge of the elite sport environment and to translate your skills and knowledge into areas of business or enterprise through experiential learning and work-based learning modules. 

Blending the study of sport and exercise related disciplines with business and enterprise creates a highly useful context for graduate employability and will offer you a broader educational background to use in the future. 

The online delivery of the course allows you to participate in learning that is 100% transferable by location – it can move with you around the world as competition and training requires

At the successful completion of this programme you will be able to:
  • Understand the involvement of sport science in the development of athletes across different levels, i.e. junior, youth and elite.  
  • Demonstrate a detailed understanding of the application of key areas of: leadership; management; and financial and organisational processes; to both sport and enterprise.    
  • Demonstrate the ability to identify, reflect upon and access opportunities for enterprise within the world of sport, and take advantage of experience, contacts and sporting profile to support enterprising endeavours more widely.    
  • Develop an extensive portfolio of work-based learning experiences aligned to individual career aspirations.
  • Demonstrate the ability to communicate effectively and to make use of a wide range of media and digital tools.   

       The overarching aim of the programme is to underpin your extensive practical experience of elite sport with a knowledge of theoretical and scientific principles whilst simultaneously developing knowledge of fundamental operational areas of business and enterprise. 

You will be required to consider areas of commonalty between these disciplines and the resulting opportunities for employability and enterprise. Fundamental to this approach is the embedding of volunteering and work-based learning opportunities at each level of the programme, giving you the opportunity to continuously reflect upon your current knowledge and experience and to develop these in a direction aligned to individual career aspirations. 

 Centre for Developing Athletes

Subjects include:

Year 1:

Professional development and experiential learning (40 credits - *flexible module, see below)

Introduction to Sport and Business Psychology

Creativity, Innovation and Enterprise

Business and Management Challenges

Accounting for Business

Year 2:

Stress, Performance and Behaviour

Work-Based Learning for Elite Sport (40 credits - *flexible module, see below)

Leadership and Funding in Sport

Business Growth Issues

Direct and Digital Marketing

Year 3: (Subject to demand)

Performance, Development and Expertise

Work Based Learning Project (60 credits)

Business Strategy and Sustainable Development

Leadership in a Changing Environment 

*This module allows you to undertake appropriate professional qualifications, (e.g. strength and conditioning, coaching or other relevant qualifications aligned to your chosen career path) in place of the practical workplace experience.

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

Graduates from the BA (Hons) Business and Enterprise in Sport will be well placed to enter employment within the world of sport. The emphasis of the programme is to develop graduates with the skills to work within the world of sport effectively, for example with developing or elite athletes, agencies, performance directors and sporting organisations, dealing with funding, media and internationalisation. 

As a graduate you will be able to pursue entrepreneurial opportunities to start-up businesses and social enterprises. You will also have the opportunity to undertake postgraduate study at Edinburgh Napier University or elsewhere.

The inclusion of a work based learning module at every level is a highlight of this programme, and will encourage you to develop and enhance your existing network of contacts in sport and in business.

As the BA [Hons] Business and Enterprise in Sport is a fully online programme, you are not required to be resident within the UK, or to physically attend the university at any stage of the programme. 

The programme is offered for part-time study only, allowing you to study a maximum of two modules each trimester, and up to a maximum of 6 per academic year. 

Entry to this programme is conditional upon you having elite athlete or support staff status. You will be asked to provide a brief CV of your athlete/support staff achievements, indicating duration of career and performance ranking relative to National and International competition standards. 

For support staff, this translates to the ranking and standards of athletes that have been supported. Additional requirements are detailed below according to entry point.

Recognition of Prior Learning

If you do not hold any or all of the below qualifications or awards but are able to demonstrate equivalent learning experiences and knowledge you may be able to enter this programme at any of the entry points. 

Your application will be considered on an individual basis, taking into consideration your previous study and experience. You will be required to produce a 2000 word written statement demonstrating that your sport-related experiences have resulted in relevant learning which is broadly equivalent (in terms of content, volume and level) to the learning outcomes of the programmes at the appropriate level. 

We will provide you with support in your reflective process through interviews and guidance on presenting your evidence. If you wish to apply for recognition of prior learning you should contact the Programme Leader.

Minimum year 2


Pass in a relevant subject with Grade B in the graded unit.

SQA Advanced Higher


A Level


Minimum year 3

Applications will be considered individually based upon academic qualifications, for example an appropriate diploma, and/or relevant experience.

English Language Requirements

As all learning, teaching and assessment activities are conducted in English, if your first language is not English you must have a minimum International English Language Testing System score of 6.0 with all four elements having a score of at least 5.5 or Pearson's Test of Academic English overall score of 56 with at least a score of 51 in the listening, reading, writing and speaking components.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We're committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.

Tuition fees
All Students 2018/19 2019/20
All students *£650 tba
Fees for modules are calculated according to the number of credits (multiples of 20). The rate shown in the table is for 20 credits*.
Modules are purchased via our online store and paid for in full at time of enrollment.

Modules are £650 for ALL students, regardless of nationality/status.

Please note: there are 120 credits (i.e. 6x20 credit modules) required to complete each stage, therefore the total cost for each stage is currently £3,900.

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships