This course emphasises the importance of ideas and originality of content as key elements and the fundamental cornerstone of the graphic design process. It encourages creativity, integrity, social and ethical responsibility and a sense of challenge in the work undertaken.
The course will expose you to design in its broadest sense, including media, motion and spatial applications, and you'll study and create work that transcends the 2D format.
You'll gain the skills you need to successfully operate as a professional graphic designer, learning and develop expertise in techniques ranging from the traditional to the cutting-edge and experimental, all underpinned by deepening levels of conceptual and critical thinking. You'll gain the skills to develop unique design ideas, establish rigorous design processes, deal with complex design issues, make informed judgements and communicate conclusions clearly to a professional audience.
You'll gain an understanding of the creative economy and professional design practice. Throughout your studies you’ll have opportunities to work on live projects, to undertake a work placement, and to benefit from lectures and workshops run by members of our supportive network of industry practitioners. These practical experiences provide the opportunity not only to engage with current graphic design practice but also to build your own network of contacts.
Throughout the course there are opportunities for international experiences. We work on projects with international clients and collaborators around the world, and also organise annual study trips to explore the graphic design culture in a different European destination each year. And you’ll have the opportunity to apply to study abroad at one of our partner universities for a trimester in year 3.
In the final year you'll devise your major project, articulating an individual design philosophy and further enhancing your subject specific skills and knowledge.
This is a full-time course studied over four years. You'll learn by a variety of teaching methods including lectures, tutorials, workshop sessions and independent study.