MSc Business Event Management (Blended)

Postgraduate, Full-time

Business Event Management (Blended) MSc

The first and only MSc Business Event Management in the UK to offer a blended and block delivery mode.


This Blended Learning post-graduate degree is provided in consultation with Edinburgh International Conference Centre (EICC), a national and global player in the events industry. 

The blended learning and block delivery method ensures the programme fits in with the efficiency needs of employees and employers; as students can study while either working in the industry, or can continue to work in their current day job if they are considering a career in this expanding and fast-paced sector. 

Combining creativity, professionalism and industry expertise, our MSc Business Event Management programme (Blended) is designed for study that can match the innovation and dynamism required by an industry that contributed an economic value of $1.07tn to the global economy (2017).

Our unique premium programme heightens your capacity to interface with the multi-faceted components that are needed in the business event environment; and Edinburgh - a truly international business, creative industries and cultural hub - is the perfect city to do this.

As part of the degree you can enjoy practical experience with our events partner the EICC – an international venue with a passion for hosting world-changing events. 

This an opportunity to ensure the theory, strategic models and examples we work with really make sense for your professional employment – now and into the future.

“The business events industry is a fast-growing segment of Scotland and the UK’s economy.  We’re proud to partner with Edinburgh Napier University on this Masters qualification which can be a real differentiator for students who are keen to pursue a career in business events. The EICC is an organisation which creates a platform for innovation and progression, so we are really excited to be working in collaboration with Napier to produce amazing talent.”    

Marshall Dallas, Chief Executive, EICC

Important elements of the programme

  • Blended block teaching mode for professionals, which ensures both flexibility and learning support 
  • Access to national and international knowledge
  • Association with national and international organisations
  • Applied understanding through industry experience, speakers and visits
  • At the leading university in Scotland for MSc Business Event Management 
  • Benefit of the relationship with ICCA
  • Opportunity to attain competency certification for internationally recognised event management software use
International Agent Conference at the Rivers Suite. A joint venture between Edinbugh International College (EICC) and Edinburgh Napier University.

Mode of Study:



1 years

Start date:


About you
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Course details

This programme aims to develop both your interest and knowledge of the business events industry, and encourage reflective and dynamic understanding and application. You will study modules that specifically focus on elements of business events management, such as business skills for event managers and sustainable conference management alongside more generic but related management modules - such as tourism marketing and experience design. The research methods and dissertation module harness and develop your research capacity.

In the second semester you undertake work relation problem solving exercises in your chosen area of operational focus at the Edinburgh International Conference Centre (EICC). This allows you to develop a managerial perspective of the organisation which you may choose to apply in your own employment. You will be able to choose to spend more time in the area that interests you the most in order to get greater depth of understanding in that area. 

If you would like, you can also return to the EICC during your research project to undertake primary data collection.

Subjects include

Study modules mentioned below are indicative only. Some changes may occur between now and the time that you study.

  • Business Skills for Tourism, Hospitality and Event Management (TSM11121)
  • Destination Marketing (TSM11120)
  • Dissertation (TSM11130)
  • Experience Design and Management for Tourism, Hospitality and Events (TSM11114)
  • International Business Event Management (TSM11415 )
  • Professional Practice ( TSM11118 )
  • Research Methods (SOE11131)
  • Sustainable Conferences and Events (TSM11119)

Lead academics

Associate Professor Martin Robertson is the programme leader. Martin has maintained his contact with the industry environment through conference management and public event logistics. He has undertaken research and presented work relating to association events both in the UK and Australia. He has ongoing research interest in event resilience and leadership. Martin's life as Associate Professor is driven by a continued desire for a learning, and teaching experience - alongside subject related research, that is professionally and socially useful.

  • note and pen Assessments Throughout the course, there will be two areas of assessment for each module, this will be an assessment and examination. Each of these are supported by the innovative block teaching mode.
  • briefcase Work placement There is a work experience option at the Edinburgh International Conference Centre appropriate to the stage of your professional experience in the industry. Please enquire with programme leader about any related fees.


Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline except Event Management in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

International students

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that non-EU international students are unable to enrol onto the following courses:
  • BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
  • BM Midwifery/MM Midwifery

Admissions policies

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2020/21 2021/22
Home/EU £7,572 tba
Overseas £14,062 tba

Please note tuition fees are subject to an annual review and may increase from one year to the next.
For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees

Click this link for Information of Bursaries and Scholarships

The University offers a 10% discount on MSc Postgraduate Taught Masters programmes to its alumni. The discount applies to all full-time, part-time and online programmes.


10 EICC Lennox Suite arena mode
  • Corporate Event Planning
  • Meetings Planning
  • Conference and Exhibition Organisation
  • Business Event Management
  • Convention Management
  • Incentive Travel Planning
  • Working within the association industry
  • Corporate Sales Management
  • Destination Marketing Organisation
  • National/Regional Tourism Organisation
  • Hotel and Visitor Attractions
People in a lecture theatre, listening to a conference