The Role and Nature of Strategic Management; Analysing the External Environment: macro-environment, industry and competitor analysis; Analysing internal resources, capabilities and core competencies; Business level and corporate level strategy; International business strategy; Strategic development: mergers and acquisitions, alliances and joint ventures; Strategy Implementation: Structure, Culture and Change.

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Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

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The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development

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The module will cover the following content:
1. Organisation Strategy and Strategic Leadership
2. Determining the Strategic Direction: Mission Vision and Values
3. Strategic Decision-making in Practice
4. Transformational Leadership Approaches and Emotional Intelligence
5. The Leader-Follower Relationship and the Psychodynamics of Leadership
6. Team Leadership
7. Strategic Decision-Making in Innovative Contexts
8. Creating Systemic Innovation
9. Authentic and Sustainable Leadership
10. Current Trends in Strategic Leadership

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One of the most significant issues a manager faces when attempting to create a successful organisation in today’s fast changing technologically driven business environment is the management of innovation. This module is about the management of innovation and in this module you will learn how to manage it in a practical way. You will do this by examining, discussing and critically evaluating, in detail, both the theory and practice of innovation management in some of the world’s most innovative organisations. You will, during this learning process, in addition to honing your analytical skills, be encouraged to create an extensive ‘toolkit’ which you could use when managing innovation in your future career.

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This module focuses on the behaviour of people at work by placing an emphasis on understanding the vital importance of managing change and culture. It covers two broad areas, namely:
1. Organisational Behaviour: attitudes; perception; motivation; groups and teams; leadership; management of transformational change; power, politics and conflict; and
2. Managerial Process and Skills: activities designed to develop skills relating to the management of people, including corporate social responsibility
By the end of the module you will have developed an appreciation of the dynamics of working organisations in a rapidly evolving business environment by planning and carrying forward system-wide change programmes.

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Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.

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Introduction
In the first instance the module introduces you to a number of tools and models that can be used to measure the success, or otherwise, of an organisation. The key focus on the Balanced Scorecard, which is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.

Financial Matters
The module then deals with the question... How does the business appear to its shareholders? This section investigates the financial performance of an organisation. The focus is on Finance and Budgetary Control – profit, cost and revenue-related measures - and the Interpreting of Financial Statements.

Internal processes
The module then deals with the question... What must a business excel at? This section takes an internal process perspective and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations Management and associated concepts such as Lean operations and quality management.

Innovation and learning
The module than deals with the question... How can a business continue to improve and build capabilities? This section investigates how people and information support the organisation. The focus is on improvement activities and project management.

Customer focus
The module then deals with the question... How do a business’s customers see the business? This section investigates just how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing strategy and performance and the relationship management challenges faced by organisations.

Overall the module emphasises the concept of integrative nature of business across the FOUR key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.

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