Edinburgh Napier University

The module covers the various issues involved in the planning, development and management of those events specifically designed for the tourism industry. Specifically, the module considers the sources of funding, budgetary and other financial issues associated with planning and managing an event for tourism; it examines the people skills, quality issues, employment contracts and other human resource development concerns that need to be taken into account by events managers and organisers within the tourism industry; it addresses logistical issues such as crowd control, venue selection, staging and lighting which must be addressed in event management for tourism; it considers the various aspects of risk management for events designed for tourism, specifically the financial, legal and ethical safeguards required.

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Demographic changes and trends in consumer demand and expectations. The increasing role and influence of social media. The pervasive impact of globalisation. New growth sectors such as couchsurfing, pop up hospitality, Air BnB, serviced apartments, Changes in operating patterns, supply chains, management contracts. The industry’s relationship with the environment and issues of sustainable development. Hospitality as an ethical practice. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce; education and training issues.

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This module is intended for students studying on the MSc in Global Hospitality Management. It comprises an introduction to the academic expectations of both the university and the specific subject areas. You will learn about the university's systems and tools for academic guidance and support, and you will have the opportunity to practice your academic writing techniques through activities directly related to your module assessments. You will also develop the skills to help you to interpret the requirements of your module assessments, through understanding subject-specific academic terminologies. The module will mainly be taught in workshop format, with the opportunity to practice your academic writing and receive one-to-one feedback from the module tutors.

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This module begins with a discussion of the cultural diversity phenomenon, a day-to-day reality that brings both challenges and opportunites to today’s workplace. Approaches adopted by practitioners to managing cultural diversity will be critically examined and compared, with a particular emphasis on intercultural team-building. The module content then focuses on intercultural competence, an element that is central to the intercultural team-building agenda. Perspectives and insights will be drawn from relevant disciplines, such as intercultural communication, cross-cultural management and education. Participants will consider ways of cultivating their own intercultural competence as well as facilitating others’ intercultural competence development especially in work-based contexts. Participants are encouraged to collaboratively create a peer-supported learning environment and reflect upon their own intercultural learning in this environment.

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Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

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This module will (via a computer simulation) cover the following:
• Budgeting and revenue management
• Sales management (pricing and promotion)
• Food and beverage management (menu engineering and procurement)
• Housekeeping and maintenance management
• Strategic and operational analysis and decision making
• Developing and implementing competitive strategies
• Critical reflection.

This module will enable you to apply your knowledge and skills to professional practice and to critically evaluate both the accommodation and restaurant operational aspects of the industry, and therefore gain a competitive edge and develop your potential when seeking graduate employment. You will relate academic theory to the operational context and demonstrate this through critical evaluation in assessments. You will develop your ability to critically apply and evaluate your learning in a simulated operational context. This module helps you to develop the skills that are necessary for successful postgraduates in the 21st Century and thereafter as part of your continuing professional development.

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An introduction to the hospitality industry including its significance in the service sector, its relationship with partner industries and its economic significance. An analysis of the sectors comprising the industry. Fundamental components of, and principal systems utilised in, hospitality operations. The design, planning and management of hospitality facilities. Hospitality product design, development, delivery and performance management.

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The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application.
The module covers:
1. Marketing environment
2. Marketing Strategy and objective setting
3. Marketing communications
4. Understanding Products
5. Pricing strategies
6. Logistics and distribution
7. Services marketing
8. Sustainability
9. Planning and control.
By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice.

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This module will cover the following:
• Applied research approaches within hospitality/tourism/event management, and assessment of scope and limitation
• Information searches (Edinburgh Napier Library)
• Inquiry based learning / critical enquiry
• Formulation of a feasible and valid work-related project design, including ethical, sampling and reliability evaluation
• Consultancy and project management skills
• Implementation planning
• Evidencing organisation impact
• Personal reflection

This module will enable you to apply your knowledge and skills to professional practice and to critically evaluate a selection of operational aspects of the industry, and therefore gain a competitive edge and develop your potential when seeking graduate employment. You will relate academic theory to the workplace and demonstrate this through critical evaluation in assessments. You will develop your ability to critically evaluate your learning in a work based environment, as well as an operational aspect of the industry. This module helps you to develop the skills that are necessary for successful postgraduates in the 21st Century and thereafter as part of your continuing professional development.

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Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination.

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