MSc Marketing

Postgraduate, Full-Time

With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world.

  • Napier code:


  • Course type:


  • Duration:

    1 year, or 18 months for January start

  • Award:


  • Location:

    Craiglockhart campus

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Course introduction

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success.

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.


Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment. You'll develop quantitative and qualitative research skills and presentation techniques and you’ll understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have good links with industry bodies including the Chartered Institute of Marketing and the Institute of Direct Marketing which add further credibility to the course.

This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Subjects include

  • Principles and Practice of Marketing
  • Marketing Communications
  • Consumer Behaviour
  • Strategic Brand Management
  • Global Marketing
  • Research Methods
  • Dissertation

One option module from

  • Direct and Digital Marketing
  • New Venture Planning
  • Advertising as Cultural Discourse
  • Professional Selling and Sales Strategies
  • Developing Intercultural Competence in the Workplace 
  • International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of areas worldwide such as:

  • finance
  • law
  • health
  • charities
  • tourism
  • government

Your qualification could lead to a marketing role in:

  • advertising
  • brand management
  • information technology
  • market research

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We are committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.

Tuition fees
Students from 2018/19 2019/20
Home/EU £7,000 tba
Overseas £13,000 tba

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships