Digital content and social media influencers

Research Output

This chapter discusses social media influencer domains and reviews different types of influencers, such as mega, macro, micro, and nano. The chapter evaluates social media influencer partnerships and talks about important issues of trust and authenticity. A criteria checklist for selecting social media influencers for social media campaigns is also presented. The concepts of parasocial interaction and issues surrounding social media influencer gendered and exploitative labour are also addressed. The chapter also explores the concept of virtual influencers (VI).

Date:

31 October 2023
Publication Status:

Published
Publisher

Routledge
DOI:

10.4324/9781003346500-8
Funders:

Edinburgh Napier Funded

http://researchrepository.napier.ac.uk/output/4294005 <p>Logan-McFarlane, A. (2023). Digital content and social media influencers. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), <i>Digital Content Marketing: Creating Value in Practice</i>. Routledge. https://doi.org/10.4324/9781003346500-8</p>

Citation

Logan-McFarlane, A. (2023). Digital content and social media influencers. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. Routledge. https://doi.org/10.4324/9781003346500-8