Edinburgh Napier University

  As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how content marketing will develop in years to come, as this will depend on a variety of factors such as technological advancements, changes in consumer behaviour, and the evolution of marketing strategies more broadly. However, current trends are a good starting point for future-gazing, and three of those trends are explored here: Metaverse, virtual content, and the role of artificial intelligence (AI) in content marketing.