Article
31 December 2023
Published
2155-7950
Edinburgh Napier Funded
Gesing Kalinowska, A., Khaleel, F., Avdukic, A., & Harte, P. (2023). Exploring the Customer Trust Building Strategies used by Fintech Firms. Journal of business and economics, 15(2),
Associate ProfessorBusiness School
0131 455 4426
F.Khaleel@napier.ac.uk
Business School
Senior LecturerBusiness School
0131 455 4355
p.harte@napier.ac.uk
Fintech, consumers, trust, regulations, financial technologies
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