Research Output

Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh

  The objectives of this chapter are to:
- Link together theoretical approaches to storytelling and narrative creation with the co-creation of heritage experiences;
- Identify and discuss management practices and associated opportunities for narrative co-creation;
- Present the case of Surgeons’ Hall Museum in Edinburgh as a site which considers narrative and storytelling as a critical management challenge;
- Propose that co-created narratives could lead to more engaging, individualised and memorable heritage visitor experiences;
-Present lessons for heritage management including a need for narrative co-creation to be a considered within strategic heritage planning and operational decision-making.

  • Date:

    31 July 2019

  • Publication Status:

    Published

  • Publisher

    Goodfellow Publishers

  • Library of Congress:

    HM621 Culture

  • Dewey Decimal Classification:

    363.69 Cultural Heritage

  • Funders:

    Edinburgh Napier Funded

Citation

Urquhart, E., & Leask, A. (2019). Managing the co-creation of narratives in the heritage sector: The case of the Surgeons' Hall Museum, Edinburgh. In Experiential Consumption and Marketing in Tourism with a Cross-Cultural ContextGoodfellow Publishers

Authors

Keywords

storytelling, narratives, co-creation, heritage, experiences, management,

Monthly Views:

Available Documents