Market research on factors influencing women's preferences in investment decision making
Journal Article
Sharma, A., Douglas, T., & Jaworski, P. (2017)
Market research on factors influencing women's preferences in investment decision making. International Journal of Management and Applied Science, 3(8), 79-86
This study aims to gain knowledge on the factors that influence the investment decision making of women in Singapore. The research explores the fact that investment decision i...
Achieving a strategic sales focus: contemporary issues and future challenges.
Book
Le Meunier-FitzHugh, K., & Douglas, T. (2016)
Achieving a strategic sales focus: contemporary issues and future challenges. Oxford University Press
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales ...
The challenge of sales competitions.
Journal Article
Douglas, T. (2015)
The challenge of sales competitions. International Journal of Sales Transformation, 1,
Universities in the United Kingdom do not make provision to deliver sales-ready graduates to the economy. One means of delivering sales education is participation in universi...
Marketing in SMEs: the sales process of SMEs on the food and drink industry.
Book Chapter
Douglas, T., & Omar, M. (2013)
Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. https://doi.org/10.4018/978-1-4666-2952-3.ch009
There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers,...
An investigation into the sales process practiced by Scottish-based food and drink SMEs
Thesis
Douglas, T. An investigation into the sales process practiced by Scottish-based food and drink SMEs. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6038
This thesis aims to explore selling and the sales process in Small and Medium Enterprises (SMEs) from the selling organisation’s perspective. It investigates the sales process...
The Sales Process Practice of Food and Drink SMEs -
A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers.
Working Paper
Douglas, T. & Omar, M. (2012)
A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers
Purpose –The research examines the sales process practised by SMEs, and barriers and enablers that hinder and support effective selling practices from the selling organisation...